The Aperitivo Moment
HOW TO CREATE THE PERFECT APERITIVO OCCASION FOR YOUR GUESTS
Aperol Spritz, friends, the joy of being together, and excellent food to nibble on – this is when the Aperitivo moment is born.
The ritual of Aperitivo was born in Venice over 250 years ago and quickly grew in popularity all over Italy and beyond, everywhere from intimate cafes to vibrant piazzas.
“Cicchetti” – small dishes of snacks such as olives and canapes, are served alongside Aperol Spritz, who’s bittersweet flavours stimulate the appetite.
Aperitivo is not just a drink. It’s an entire experience.
Facilitating an extra occasion in outlet offers the chance to increase revenue and trade-up consumers to a premium drink offering.
Here are our top tips to help you create an Aperitivo moment that your guests won’t forget.
– Create a small ‘Aperitivo’ menu or section at the top of your menu to highlight your offer for early evening / pre-dinner e.g. 5-7pm.
– Include Aperol Spritz (the UKs #1 branded cocktail*) and 2-3 other Italian inspired cocktails or premium long mixed drinks, with a focus on bittersweet flavours.
– Offer a selection of “cicchetti” – either small plates or sharing platters. We’d recommend traditional Italian foods such as olives, bruschetta or pizzetta – but the choice is yours!
– Aperitivo is a relaxed and friendly occasion, so consider other aspects of the experience such as setting and ambiance, to put the finishing touches to this idyllic social gathering.